My Title (Joseph'S eJournal)

Microsoft Encarta defines a logo as a design used by an organization on its letterhead, advertising material and signs, as an emblem by which the organization can easily be recognized. It is the short form of logotype. I personally like to save my logos as a Portable Network Graphic .PNG that way I can drop it on any color background, and apply drop-shadows to make it stand out even on the lightest background. When designing logos, after making a full-blown version, also consider a smaller version that can be used on business supplies, cards, memos etc . . . as illustrated below.

Ssali Studios is a fictitious company that I came up with. It records specifically movie soundtracks and Broadway musicals. I chose the neutral achromatic color family of grays and I use a red line a separator between the words Ssali and Studios because red creates good contrast on a black background. The grays here represent a cool, distinctive and business atmosphere for the studio. The font I used is OCRA Extended in a bold typeface. The logo also has two "S" symbols mirroring each other, and they are an acronym for Ssali Studios. The SS symbol embraces the studio as a sign that we too embrace all our clients with open arms. Ssali is my surname.

: : Click here to see my creative process >>

Resource: Created with 3D Studio Max

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Small versions for stationery

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: : RESOURCES : :

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[3D Studio Max]

[McCracken and Wolfe]

[Web Style Guide]

[Digital Concepts for Business]

[Sessions School of Design]

Mp3Joseph is a real company. This is the name of my multimedia home studio. At the end and beginning of the name are brackets that represent soundwaves since MP3 is a music sound format that I use a lot. I used an extremely light yellow-orange almost . . . a brown tone from the warm color family to exude excitement and vigor. My choice of font is Georgia and a bold typeface with the lowercase ascender of the letter "h" that creates balance.

Resource: Created with 3D Studio Max

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